SPACES unfolds superpowered HygroCotton offerings

In Campaigns By Bhawana Anand - July 24, 2018

The campaign was executed by MOMS Outdoor Media Solutions in 18 cities including Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Pune, Nagpur, Ahmedabad, Surat, Vizag, Lucknow, Ranchi, Guwahati, Chandigarh, Ludhiana, parts of Kerala and Jammu

“We are open to formats that break the clutter”

In Viewpoints By Ria Banerjee - July 23, 2018

Dollar Industries Limited, a key player in the innerwear segment, has established itself as an easy recall brand on the OOH canvas over the years. Krishan Kumar Gupta, Director, Dollar Industries Limited talks about how OOH media has become a key platform for the brand’s visibility in the non-metros.

Ingersoll Rand takes Mobile Experience Centre across the country

In Campaigns By M4G Bureau - July 23, 2018

The company designed a Mobile Experience Centre with state-of-the-art installations of its futuristic solutions that will cover over 200 customer touchpoints across North, West & South India

Amazon intrigues consumers with artistic installations

In Campaigns By Bhawana Anand - July 20, 2018

Handled by Rapport Outdoor Advertising, the prime day flash sale was promoted through unique & appealing structures at high-foot fall locations in top three metros

Mondelez India aims to dominate OOH with contextual messaging

In OOH News By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

eg. communications pioneers ‘activation space’ at DMRC stations

In OOH News By Bhawana Anand - July 19, 2018

eg. communications, which recently acquired the exclusive media rights at 16 DMRC stations between Rajeev Chowk and Samaypur Badli on Line 2, is now offering the station space for on-ground brand activation and promotional activities

WPP India Country Manager CVL Srinivas to address OAC 2018

In OOH News By M4G Bureau - July 18, 2018

CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and partnerships that can add value to both WPP clients’ and WPP’s businesses

Lenovo appoints Publicis Media to handle global media strategy, planning, buying

In OOH News By M4G Bureau - July 18, 2018

Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets

The Social Street inks partnership with sports creative agency Works

In OOH News By M4G Bureau - July 18, 2018

The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market

Sigma Trade Wings forays into Ranchi market with major bqs media win

In OOH News By Bhawana Anand - July 17, 2018

The company will construct 238 bqs in phases in the coming months; 79 will be built in the 1st phase