Noomi & Indrajit talks about new initiatives taken by IOAA

In OOH News By Swaminathan Balasubramanian - July 28, 2018

Noomi Mehta, Indrajit Sen, from IOAA explained the OOH professionals on the activities, challenges, and days ahead of outdoor advertising in India

Tim Bleakley shares factor responsible to make an iconic site

In OOH News By Bhawana Anand - July 28, 2018

The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session on day 2 of OAC 2018

3-volume book on OOH released at OAC 2018

In OOH News By Bhawana Anand - July 27, 2018

The book titled ‘OOH – Catalyst to Smart Urbanspace’ is authored by Dr Amiya Chandra & Mr Parvinder Singh

Girish Menon cements foundation of OAC 2018

In OOH News By Bhawana Anand - July 27, 2018

The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising share

OAC 2018 in Mumbai tomorrow

In OOH News By M4G Bureau - July 26, 2018

The 2-day convention will be addressed by accomplished corporate leaders, brand marketers & planners

Piramal Realty promotes affordable housing

In Campaigns By M4G Bureau - July 26, 2018

Executed by MOMS agency, the brand targets Mumbai city through key arterials routes, highway and junctions

Quiz Show, Q&A Contests, Open House at OAC 2018

In OOH News By M4G Bureau - July 25, 2018

Delegates will use the official OAC 2018 mobile app 'OAC ASIA 2018' to participate in The Quintessential OOH Quiz and Q&A segments of the knowledge sessions

Cars24 invites customers to sell 2nd hand cars at a go

In Campaigns By M4G Bureau - July 25, 2018

Milestone Brandcom executed the campaign using a mix of large format billboards, bqs, bus media, unipoles and gantries

BMRCL likely to introduce in-train advertising in next few months

In OOH News By M4G Bureau - July 24, 2018

The metro authority is not favourably disposed to permitting train wrap advertising, but would consider introducing advertising panels inside the coaches

Kolkata Metro exploring new ways to boost ad revenues

In OOH News By M4G Bureau - July 24, 2018

The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings