Results For "IT"
5950 News Found
Native content will make OOH more engaging: Brendon Cook
In Digital OOH By M4G Bureau - August 01, 2018
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
Metrics, creative focus will augment OOH advertising: Brand marketers
In OOH News By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
Aakar Sign & Prints goes green with Efi™ LED VUTEk® GS2000LX Pro
In OOH Solutions By M4G Bureau - August 01, 2018
The fully-loaded printer offers production-level LED UV-curing hybrid printer with true greyscale technology that extends the range of supported substrates and print providers’ bottom line with an innovative ink-curing technology
Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas
In OOH News By Bhawana Anand - July 31, 2018
CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications
DTC invites bids for wall wrap rights at bus depots & terminals
In OOH News By M4G Bureau - July 31, 2018
If the bidders are applying for more than one Depot/Terminal, amount can be clubbed
Redeveloped railway stations will be compelling ad destinations: SK Lohia
In OOH News By Swaminathan Balasubramanian - July 31, 2018
IRSDC MD & CEO SK Lohia stated that the vision of IRSDC is dictated by four key pillars -- improving passenger amenities, facilities, and station infrastructure, positive customer experience, development of iconic stations in-line with the city’s character and commercial utilisation of surplus railway land
OOH has a role cut out in smart city development: Prem Shankar Jha
In OOH News By Bhawana Anand - July 31, 2018
Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
OAA 2018 — Kinetic India wins ‘Campaign of the Year’ award for Google Maps campaign
In OOH News By M4G Bureau - July 30, 2018
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3 each)
Big Data key to identifying right audiences: Daniel Cuende
In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
Amiya Chandra calls for deeper engagement of OOH in development initiatives
In OOH News By M4G Bureau - July 30, 2018
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward for the growth of Indian OOH industry