‘Aggressive growth of DOOH will continue in all markets’

In Viewpoints By Rajiv Raghunath - August 20, 2018

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.

Fevicryl takes art to the streets

In Campaigns By M4G Bureau - August 20, 2018

The bus shelter in Mumbai creative was painted by 26 adults and 7 children giving a platform to art enthusiasts to unleash their creativity

Signpost India installs Digital Panels offering advertisement & much more

In Digital OOH By M4G Bureau - August 16, 2018

In association with NDMC & MTNL, the digital kiosk will provide Wi-fi, infotainment and advertisement facility to CP visitors

SDMC takes up with DMRC issue of revenue sharing vis-a-vis Metro station branding

In OOH News By Bhawana Anand - August 16, 2018

The officials, from both parties, are going to discuss the matter in detail about station branding revenue along with some pending matters.

Lodha Group champions water harvesting

In Campaigns By Bhawana Anand - August 16, 2018

The team handling the Palava project installed an innovative hoarding featuring a funnel tank with a capacity of 3,000 litres, to propagate the idea of rainwater harvesting

YES BANK to amplify new banking campaign with OOH medium

In OOH News By M4G Bureau - August 14, 2018

Introducing their new Green deposit product facility, the brand will promote Savings Account, Current Account and Fixed Deposits through 360 degree campaign

Samsung Galaxy Note9 dazzles on OOH

In Digital OOH By M4G Bureau - August 14, 2018

New York, London & Moscow iconic digital OOH sites display the newly launched smart phone from Samsung in high-traffic areas

DTC invites bids for bus wrap ad rights & time keeping booths

In OOH News By M4G Bureau - August 14, 2018

The transit authority calls bids for bus wraps and Modern Porta Cabin Time Keeping Booths branding for North & East areas

Khushi Advertising adds Rajkot Airport media rights in its kitty

In OOH News By Bhawana Anand - August 13, 2018

The company will market the airport media placed inside & outside for 10 years of duration

Star Plus bring alive the ‘Nazar’ character on OOH canvas

In Campaigns By Bhawana Anand - August 13, 2018

The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats