Bengaluru OOH staring at likely policy paralysis

In OOH News By Bhawana Anand - August 23, 2018

Media owners in the city see no rationale in going for an entirely new ad policy considering that the ad policy was amended in 2016 in keeping with the market conditions

DMRC to share with SDMC revenues from station branding

In OOH News By Bhawana Anand - August 23, 2018

DRMC is likely to be sharing 35% of the revenues accrued from branding of metro stations falling in SDMC jurisdiction

‘Experience Axis’ amplifies the joy of shoppping

In Campaigns By Bhawana Anand - August 23, 2018

The campaign, featuring Axis Bank brand ambassador Deepika Padukone, highlights the offers attached to the bank’s credit & debit cards

BBMP ad policy likely to submitted by Aug 31

In OOH News By M4G Bureau - August 22, 2018

BBMP will submit its advertisement policy by August 31 after finalising it by August 23 and getting necessary clearance from the state government

Tim Bleakley shares factor responsible to make an iconic site

In Gallery By - August 21, 2018

The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session

Indian Roads Congress Secy Gen SK Nirmal @OAC 2018

In Gallery By - August 21, 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

OOH has a role cut out in smart city development: Prem Shankar Jha

In Gallery By - August 21, 2018

Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape

‘Technology assists with maximising the inventory use’

In Viewpoints By Rajiv Raghunath - August 21, 2018

Remi Roques, Managing Director of Ayuda Media Systems, a global technology company that empowers the D/OOH industry with easy-to-use, innovative software tools driving the entire OOH workflow, throws light on the imperative of adopting new technologies to do OOH business better, in an interview to Rajiv Raghunath

Khushi Advertising flies high with Tirupati airport media rights

In OOH News By Bhawana Anand - August 21, 2018

The sole ad rights have been awarded by AAI for a period of 10 years

MINI takes people on an Urban Drive

In Campaigns By M4G Bureau - August 21, 2018

While targeting the TG at MINI Urban Drive, the company is utilising the live interaction in generating sales across major cities