Vodafone Idea showcases combined strengths

In Campaigns By Bhawana Anand - September 24, 2018

The brand rolled out a pan-India campaign with the message – Stronger Together. For You

Concerns cited over SDMC market cluster media tender terms

In OOH News By Bhawana Anand - September 24, 2018

SDMC will look to favourably consider industry concerns

‘Continuous innovation a must for relevancy of common currency’

In Viewpoints By Rajiv Raghunath - September 22, 2018

Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics

Kerala HC orders local bodies to root out illegal media on a war-footing

In OOH News By M4G Bureau - September 21, 2018

The Court has observed that the media should be erected only in the specific locations permitted by the concerned local bodies

PrettySecrets plans campaign in Delhi NCR, shelves outdoor presence in Bengaluru

In OOH News By Bhawana Anand - September 21, 2018

The campaign will take forward the #RedefineBasics proposition

ZEEL boards Delhi Metro to promote new Bollywood Channel

In Campaigns By M4G Bureau - September 21, 2018

The brand in association with OAP agency executed a metro wrap to give larger than life platform to the channel launch

Ludhiana MC tender draws a blank, timeline extended

In OOH News By Bhawana Anand - September 20, 2018

Media owners cite high tender cost as an inhibiting factor, apart from the proposed elevated road project that would affect the visibility of the tendered media

Center for Sight promotes Eyecare on Delhi Street Furniture

In Campaigns By M4G Bureau - September 20, 2018

The brand banked upon Residential network to communicate with all age groups effectively through media formats such as bus queue shelters and free-standing panels

Happy mcgarrybowen wins integrated communication mandate for XSEED Education

In OOH News By M4G Bureau - September 19, 2018

With an aim to spread the brand’s footprint across the country, the business will be handled out of Happy mcgarrybowen’s Bangalore office

Delta’s launches 8K 25,000-lumen DLP® Projector in India

In OOH Solutions By M4G Bureau - September 19, 2018

The first-of-its-kind Digital Projection INSIGHT Laser 8K leverages Delta’s cutting-edge display to provide a seamless, industry-leading 33-megapixel resolution image, made it especially for public viewing