FoodPanda tempts masses with food celebration

In Campaigns By M4G Bureau - October 03, 2018

The biggest food party is being prompted by a humongous OOH drive with strategic cluster branding in different cities

‘DOOH growth not at the expense of classic media’

In Digital OOH By Rajiv Raghunath - October 01, 2018

Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction

FIITJEE co-branding of IIT Delhi metro station temporarily removed

In OOH News By M4G Bureau - October 01, 2018

The co-branding has been temporarily removed until the size of the disclaimer related to the co-branding has been decided upon

INOX checks into Coimbatore airport for launch promo

In Gallery By Bhawana Anand - September 29, 2018

In association with Times OOH, INOX Movies placed branded boxes on the baggage conveyer belt at the Coimbatore airport to catch the attention of passengers collecting their luggage

JCDecaux unveils The Kensington, a unique, sculptural digital canvas

In Gallery By - September 28, 2018

Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London

Skinn by Titan wafts gently in the outdoors

In Gallery By M4G Bureau - September 28, 2018

OMI, the outdoor agency arm of Laqshya Media Group, has executed the multi-city brand campaign

JCDecaux unveils The Kensington, a unique, sculptural digital canvas

In Digital OOH By M4G Bureau - September 28, 2018

Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London

On-ground activation tops Britannia’s rural market strategy

In OOH News By Bhawana Anand - September 28, 2018

The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets

Cure.fit hits the streets for #ForTheLoveOfFit

In Gallery By Bhawana Anand - September 27, 2018

The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

In OOH News By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues