‘Digital formats are making OOH more effective’

In Viewpoints By Rajiv Raghunath - December 20, 2018

Nick Mawditt, Managing Partner of UK-based OOH media specialist Talon Outdoor, shares his perspectives on the impact of digital OOH on the OOH industry’s growth trajectory

Chitra (B) Publicity retains Ahmedabad rly station media rights

In OOH News By Bhawana Anand - December 19, 2018

The company has won the rights for another five years

It’s all in the jeans: fbb’s tribute to the good ‘ole attire

In Campaigns By M4G Bureau - December 19, 2018

The brands celebrates ‘National Jeans Day’ in Kolkata with India's first ever ‘Jeans Street’

BharatMatrimony’s new proposition - ‘Find your equal’

In OOH News By M4G Bureau - December 18, 2018

The brand has planned a 360 degree campaign featuring MS Dhoni and includes OOH as part of the mix

Ludhiana media owners seek lower reserve price

In OOH News By M4G Bureau - December 18, 2018

It was cited that the tender provisions have to be in tune with the scope of outdoor advertising in the city

Interim stay on amendments to TN outdoor ad policy

In OOH News By M4G Bureau - December 18, 2018

The Madras HC bench has granted interim stay after hearing a batch of petitions

It’s now Taiwan calling all Indian tourists

In Campaigns By Bhawana Anand - December 18, 2018

The Taiwan Tourism Bureau has launched a cross-platform campaign in key Indian cities

Stiff resistance to airport privatization move

In OOH News By M4G Bureau - December 17, 2018

Last month Govt had given its nod for privatization of 6 airports including Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru

Vistara targets the ‘High Fliers’ with new campaign

In OOH News By M4G Bureau - December 17, 2018

The brand is rolling out a multi-media campaign that will also cover OOH

Sealdah div of Eastern Railway invites bids for bulk advertising

In OOH News By Ria Banerjee - December 17, 2018

The contracts are for advertising in 14 clusters and for a period of 3 years