Wavemaker bags media mandate for cure.fit

In OOH News By M4G Bureau - January 31, 2019

Wavemaker to handle the brand’s media planning and buying

Kerala Tourism bets big on transit media

In OOH News By Bhawana Anand - January 30, 2019

The brand’s OOH campaigns will be seen at key airports in India, and in the UK

Fena shouts out to Kumbh pilgrims

In Gallery By Bhawana Anand - January 29, 2019

The brand opted for light pole branding for maximum visibility

Mystery surrounds Leafberry Ads bagging ad rights

In OOH News By M4G Bureau - January 29, 2019

The unknown entity recently won the outdoor media rights in Ludhiana city

Skycom India invests in IR technology

In Digital OOH By M4G Bureau - January 28, 2019

The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens

‘New-age data driven metrics will the game-changer’

In Viewpoints By Rajiv Raghunath - January 25, 2019

Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers

DTC invites bids for bus wrap rights

In OOH News By M4G Bureau - January 25, 2019

The rights will be awarded on 1,157 buses linked to 10 depots

SNJ Enterprise installs Arrow’s EFI VUTEk GS3200

In OOH Solutions By M4G Bureau - January 25, 2019

EFI VUTEk’s dual resolution capability enables true 600 dpi and true 1000dpi output with selectable 24pl or 12pl drop sizes

Hershey’s says it with a Kiss

In Campaigns By M4G Bureau - January 25, 2019

The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann

Now showing Zee5’s ‘Parchayee’ on OOH

In Campaigns By Shradha Mishra - January 24, 2019

The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense