Up Media elevates advertising demand opportunities with LMX partnership

In Digital OOH By M4G Bureau - January 11, 2024

LMX announces dynamic partnership with Thailand's top elevator DOOH media owner, Up Media

Nitin Kataria joins Connect OOH as AVP South

In OOH News By M4G Bureau - January 10, 2024

In his professional career, Nitin has worked with renowned media organisations like BIG FM, Outlook, Posterscope India, Cheil, and Kinetic India

‘DOOH presents a compelling case for brands to invest more’

In Digital OOH By Rajiv Raghunath - January 09, 2024

Haresh Nayak, Founder & CEO, Connect OOH Inc. says that DOOH's dynamic, targeted, and measurable nature aligns with modern marketing needs, attracting brands seeking interactive, data-driven, and engaging advertising solutions.

‘OOH is an important channel to connect with corporate audiences’

In Gallery By - January 09, 2024

MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.

Pioneering rural financial empowerment with purpose-driven OOH/DOOH

In Viewpoints By - January 08, 2024

Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media shares his viewpoint on how OOH and DOOH campaigns can be effectively fashioned to enhance financial inclusivity in the non-metro markets and the rural hinterland.

‘DOOH is giving clients greater options’

In OOH News By Rajiv Raghunath - January 08, 2024

Atul Shrivastava, Group CEO, Laqshya Media Group expects double-digital growth in the current year

Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 05, 2024

The OOH firm’s leadership views the conference as a strong platform for building industry collaborations for leveraging the new growth opportunities.

‘OOH advertisers are growing in number’

In Digital OOH By Rajiv Raghunath - January 05, 2024

Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand

UK OOH specialist 75Media appoints Matt Connolly as Financial Controller

In Digital OOH By M4G Bureau - January 04, 2024

Paul Inman, MD, 75Media, says: “As we scale up it makes sense to bring in more specialists to free up other senior staff to do what they do best.”

Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign

In Campaigns By M4G Bureau - January 04, 2024

Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.