DS Automobiles sponsors Ocean Formula E broadcast coverage

In Digital OOH By M4G Bureau - April 15, 2019

This is the first time Ocean has been integrated in an all-screen broadcast sponsorship deal

Is wall painting relevant in current OOH scenario?

In OOH News By Bhawana Anand - April 15, 2019

It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities

Asian Paints’ new campaign canvas: Calcutta’s art hub

In Campaigns By Ria Banerjee - April 15, 2019

Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year

IKEA urges shoppers to walk the talk on eco care

In Gallery By - April 12, 2019

IKEA’s newest Greenwich store is reportedly its most sustainable ever. In a bid to further reduce carbon footprints, the retail brand has kicked off an outdoor campaign that re-purposes posters as directional signage, with a message that encourages people to travel to the store in the most eco-friendly way: on foot or by using public transport. The campaign has been done by Mother London.

TV+OOH Impression in Week 14 = 15.33 billon: BARC India report

In OOH News By M4G Bureau - April 12, 2019

Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report

Times Square to get a facelift this summer

In Digital OOH By M4G Bureau - April 12, 2019

Fast-growing out-of-home media company New Tradition bags exclusive licensing rights to One Times Square’s new 350-Foot-Tall Digital Ad Display

Wayfair rides high on a Limo to woo shoppers

In Campaigns By M4G Bureau - April 12, 2019

The Ecommerce brand takes its special online offers on the road to surprise & delight customers in Nashville, Tennessee, Jacksonville, Florida and Dallas-Ft. Worth, Texas

SBI Life Insurance goes rural with awareness drive this World Health Day

In Campaigns By M4G Bureau - April 11, 2019

The Breast Cancer awareness drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital and the local Sarpanch of the village

And now it’s the Congress with its campaign pitch

In Campaigns By Bhawana Anand - April 11, 2019

The election campaign by the Congress party has been plastered on a bouquet of formats in Delhi

OPPO awards ICC World Cup campaign mandate to ITW Playworx

In OOH News By M4G Bureau - April 10, 2019

The campaign will be launched across mediums along with high powered on-ground activations