Amazon Pay’s features get OOH shout-out

In Campaigns By Pray Jani - June 25, 2019

The OOH duties of the campaign were handled by Rapport India and they highlight the new Amazon Pay features like ‘Send Money’

APIS India awards media mandate to dentsu X

In OOH News By M4G Bureau - June 24, 2019

We are very happy to announce our association with dentsu X, says Pankaj Mishra, CEO, APIS

Ocean’s Alliance extends into China in pact with Phoenix Metropolis Media

In Digital OOH By Rajiv Raghunath - June 24, 2019

Phoenix Metropolis Media joins Ocean’s Alliance Network, giving advertisers access to handpicked premium outdoor screens across China and 12 other global cities, along with the UK wide portfolio and three Netherlands subsidiaries now operated by Ocean

OOH to outperform traditional media: Magna Report

In Research By M4G Bureau - June 24, 2019

Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn

‘The time for DOOH has truly arrived’

In Viewpoints By Rajiv Raghunath - June 24, 2019

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) shares his perspectives on the growth and development of DOOH media and the factors that will determine this industry’s growth journey

KAIA Thiruvananthapuram distt committee paves way for authorisation of hoardings

In OOH News By M4G Bureau - June 24, 2019

The media operators are required to submit their applications for due authorisation of their respective hoardings not later than June 30

#AirtelThanks customers with multiple offerings in one unique OOH campaign

In Campaigns By Bhawana Anand - June 24, 2019

Executed by Milestone Brandcom the OOH campaign was executed with a two-fold approach

Ocean Outdoor rolling out Birmingham’s biggest DOOH roadside network

In Digital OOH By M4G Bureau - June 21, 2019

130 roadside digital 6-sheet screens will replace existing outdoor locations on key arterials across the city and the outer suburbs, including New John Street, Suffolk Street, Queensway, Corporation Street and Dartmouth Middleway

Printers in Mumbai hopeful despite DOOH

In OOH News By Pray Jani - June 21, 2019

Even if DOOH replaces static media in Mumbai, there will be enough scope for digital wide format printing, say printers

Display panel market to reach USD 167.7 billion by 2024

In Research By M4G Bureau - June 20, 2019

Growing adoption of OLED displays, rising government support and increasing investments toward new OLED and LCD panel manufacturing facilities are reportedly the major growth drivers for the display market