It’s a ‘Toy Story 4’ fest at Harbour City in Hong Kong

In Campaigns By M4G Bureau - July 17, 2019

The largest shopping mall in Hong Kong, Harbour City, has been transformed into a “Toy Story” themed carnival through immersive activities, games and challenges

oOh! enables NZ’s auction & classifieds site Trade Me to deliver real time advertising on DOOH

In Digital OOH By Rajiv Raghunath - July 16, 2019

Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences

Magicpin invites users with new offers

In Campaigns By M4G Bureau - July 16, 2019

The OOH campaign engages mases with an offer through a QR based technology

Dentsu Aegis takes majority stake in Ugam

In OOH News By M4G Bureau - July 16, 2019

Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network

EazyDiner to roll out EatOut festival campaign

In OOH News By M4G Bureau - July 16, 2019

Mall media will be a big part of the campaign along with conventional media

Glimmer of hope for Bengaluru large format media owners

In OOH News By Ria Banerjee - July 15, 2019

Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on the matter yet to be released

SDMC Dy. Commissioner Prem Shankar Jha to speak at OAC 2019

In OOH News By M4G Bureau - July 15, 2019

Prem Shankar Jha will speak on the theme of ‘How OOH links up with local governance’

Lloyd Mathias to anchor brand leaders panel discussion at OAC 2019

In OOH News By M4G Bureau - July 15, 2019

The discussion will centre on ‘How OOH builds unmissable brand visibility’

Cadbury celebrates sugar-less variant on OOH

In Campaigns By Bhawana Anand - July 15, 2019

Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’

Coca-Cola ties up with ICC to spread the cricket fizz

In OOH News By Bhawana Anand - July 15, 2019

The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season