BharatPe to invest Rs 35 crore in marketing this year

In OOH News By M4G Bureau - August 02, 2019

BharatPe launches first ad campaign with Salman Khan; to invest USD 5 MN behind the campaign

‘Urbanization is a huge benefit for the OOH industry’

In OOH News By Pray Jani - August 02, 2019

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019

South East Central Railways invites EOI for MEMU Rakes

In OOH News By M4G Bureau - August 01, 2019

The last date for submission of EOI is on 6th August

Eastern Railways invites EOI for vinyl wrapping on trains

In OOH News By M4G Bureau - August 01, 2019

The last date for submission of this EOI is on 6th August and the period of contract will be awarded for 3-5 years

WOO partnering OAAA, Geopath at New York Digital Signage Week on Oct 14

In OOH News By Rajiv Raghunath - August 01, 2019

This exclusive invitation-only occasion will be the first joint event held by the three associations

LIC carves its name on Shivaji Stadium Metro Station

In OOH News By Bhawana Anand - August 01, 2019

The station rights are handled by JCDecaux India; also handling exclusive rights for airport express line

Pixel Media selects Moving Walls platform to introduce programmatic OOH in Indonesia

In Digital OOH By M4G Bureau - August 01, 2019

Moving Walls will equip Pixel Media Inovasi with cloud-based inventory management and dynamic ad-serving capabilities along with audience data measurement for all their billboard sites

Havas Media bags integrated media duties of British Council

In OOH News By M4G Bureau - August 01, 2019

The mandate includes media strategy, planning & buying, digital and social duties

oOh! unveils giant digital billboard at Darwin International Airport

In Digital OOH By Rajiv Raghunath - July 31, 2019

The Supersite (12.66m x 3.35m) offers advertisers an end-to -end solution that will reach national, domestic and international travellers arriving into Australia's gateway to South East Asia

‘Programmatic is growing strongly in China’

In Viewpoints By Rajiv Raghunath - July 31, 2019

Doug Pearce, CEO, Doohken Network, Shanghai talks about the DOOH business trends in China and the initiative to build China's first platform of prime location digital advertising sites