Smart city project, Metro rail not likely to buoy Ahmedabad OOH business sentiment

In OOH News By Pray Jani - August 29, 2019

OOH operators in the city fear the city transit infra expansion will instead undermine the existing roadside formats

OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study

In Research By Rajiv Raghunath - August 29, 2019

The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately

Check out Air Asia destinations on Bengaluru street furniture

In Campaigns By Ria Banerjee - August 29, 2019

Signpost India has executed the promotional campaign for Air Asia in the Central Business Districts of Bengaluru

LG launches new OOH display solutions for Indian market

In OOH Solutions By Bhawana Anand - August 29, 2019

Along with bringing Transparent OLED signage in the Indian market, the electronic giant also launched new display products exclusive to the Indian OOH market

Sunny Oil’s new brand recipe includes OOH

In OOH News By M4G Bureau - August 29, 2019

Called “Life Aapki, Recipe Aapki” campaign, the brand is set to reach out to the masses with OOH medium and offline activations

'OOH to become increasingly important for OTT category': Tarun Katial

In Gallery By - August 28, 2019

Outdoor is not anymore about only advertising, it’s about customer acquisition

‘Data and tech oriented OOH advertising growing in Asia’: Srikanth Ramachandran

In Gallery By - August 28, 2019

Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns

‘The DOOH boom is here. Sink or swim’: Remi Roques

In Gallery By - August 28, 2019

Remi drives and implements the strategy for Ayuda Media Systems, by developing new opportunities, onboarding clients on the Ayuda software and attracting and retaining top talent

Find out where to tap YANKS audience

In Research By M4G Bureau - August 28, 2019

Young Adults with No Kids (YANKS) audience prefers watching movies and theme parks on weekend

Cadbury Dairy Milk Silk ropes in Kartik Aaryan

In OOH News By M4G Bureau - August 28, 2019

The association is an endeavour to further strengthen brand’s connection with youth