Policy stalemate nixes Bengaluru OOH revival in festive season

In OOH News By Bhawana Anand - September 30, 2019

Large format media operators waiting endlessly for the Bengaluru Mahanagara Palike Advertisement Rules 2019 to come into effect

‘OOH reinforces the trust factor’: Ram Jalan

In Viewpoints By Bhawana Anand - September 30, 2019

Ram Jalan, CMO, Omaxe Ltd talks about the real estate brand’s outlook on OOH advertising. Edited excerpts:

TVS targets Gen Z with metro branding for new TVS NTORQ 125

In Campaigns By Bhawana Anand - September 30, 2019

The brand taps close to 2.2 lakh passengers per day with single station branding

Coca-Cola India starts ‘World Without Waste’ drive

In OOH News By M4G Bureau - September 30, 2019

The program will impact more than 15,000 people in 43 padas around SGNP and beaches in Mumbai

PNB takes train wrap branding for long term

In Gallery By - September 27, 2019

In association with Evergreen Media, the brand has wrapped single rack train running all 7 days

Cosign India launches recyclable printable material

In OOH Solutions By Bhawana Anand - September 27, 2019

COTEX Textile is 100% polyester i.e. recyclable and with the finest quality, available in different sizes and supports different printing technologies

Patiala media owners keep off MC tenders for media rights in the city

In OOH News By Bhawana Anand - September 27, 2019

It is learnt that media owners also preferred not to attend a meeting called by the Patiala municipal commissioner to discuss the media opportunity

HP’s Santosh Nair quits

In OOH News By Mohit Manghani - September 26, 2019

Santosh Nair, handling the position of Country lead and Category Manager of HP’s India region steps down from his position.

10.8 million Australians of 14+ age see DOOH each week

In Research By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters

Sneha Rajani Head of Sony Pictures Networks India to quit

In OOH News By M4G Bureau - September 26, 2019

She has been instrumental in launching Sony MAX, revolutionizing the content of Sony Entertainment Television and others