Hindustan newspaper to give fresh married life perspective with OOH & Activation

In OOH News By M4G Bureau - October 18, 2019

Along with digital platforms, the campaign will spread across press, radio, outdoors and most importantly on-ground

DOOH will grow as brands opt for omni-channel marketing: Barry Frey

In Digital OOH By Rajiv Raghunath - October 18, 2019

Also, programmatic OOH buying is gaining momentum, he says

INOX Megaplex to offer extravagant advertising opportunities

In OOH News By M4G Bureau - October 17, 2019

The new grand cinema theatre allows splash of advertising opportunities including digital LED displays & experiential activities

Madison Media wins Media AOR for Medlife

In OOH News By M4G Bureau - October 17, 2019

Won in a multi-agency pitch, the account will be handled by the agency’s Bangalore office - Madison Media Omega

LOCAD’S new ScreenOOH captures DOOH market

In Digital OOH By Bhawana Anand - October 17, 2019

The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions

DOOH more intimately connected with the physical world today, says futurist Steve Brown

In Digital OOH By Rajiv Raghunath - October 17, 2019

5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR

Asian Paints supports ‘Why’ Urban Art Installation

In OOH News By M4G Bureau - October 16, 2019

Designed with 3,00,000 recycled plastic bottles, the installation will be placed on the surface of the lake for a period of one month

Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

V-Guard crafts grand presence with 25,000 sq. ft. branding across West Bengal

In Campaigns By Ria Banerjee - October 16, 2019

Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products

Mahindra Susten’s #CutTheCrap activation promotes greater sustainability

In Campaigns By M4G Bureau - October 16, 2019

An on-ground activation is to reinforce the importance of reusing and recycling for a sustainable future