‘Groundwork must for mall activations’

In OOH News By Pray Jani - November 14, 2019

Panellists highlighted the benefits of mall activation along with the importance of data at the ‘The Activation Venues Forum 2019’ event

Oxfam shares truth about tea plantation workers while sipping it!

In Campaigns By M4G Bureau - November 14, 2019

CupShup joins hands with Oxfam India to support rights of tea plantation workers

Chandigarh UT Administration notifies sharp increase in outdoor ad fee

In OOH News By M4G Bureau - November 13, 2019

The notification includes new rates for digital display and transit advertising

OOH goes green-friendly, Raj Outdoor shows how

In OOH News By Bhawana Anand - November 13, 2019

The regional media owner, instead of cutting down trees located near the site, includes them in the advertising structure in Jamshedpur

Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape

In Digital OOH By M4G Bureau - November 12, 2019

The landmark contract will see BackLite deliver new world-class designs across 26 locations – with a state-of-the-art digital offering across at least 7 of their high profile sites

PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall

In OOH News By Pray Jani - November 12, 2019

New ambient advertising possibilities brought to Dwarka with the 12-screen superplex hoping to bring high footfall

NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media

In OOH News By M4G Bureau - November 12, 2019

Alternative OOH media materials were barely used in the campaigns ahead of Maharashtra, Haryana assembly elections

Mumbai media owners’ goodwill gesture on Guru Nanak Jayanthi

In OOH News By Pray Jani - November 12, 2019

In the metropolitan Mumbai area, major media owners offer their hoardings space to spread a special message on the occasion of the 550th Guru Nanak Jayanthi

Parle Agro assigns media mandate to MediaCom

In OOH News By M4G Bureau - November 11, 2019

The mandate is for the Indian sub-continent with a total media value of Rs. 200 Crores

OOH reports strong growth of +9.8% in Q3 2019

In OOH News By M4G Bureau - November 11, 2019

The report, conducted by PwC, reveals that Digital Out of Home saw growth of +17.1% in Q3