Quantum Outdoors bags media rights for Dehradun railway station

In OOH News By Bhawana Anand - November 19, 2019

Total 23 units of large size formats have been installed in the circulating area of the station

Shouvik Roy comes on board as President & Head of Office for Ogilvy Delhi

In OOH News By M4G Bureau - November 18, 2019

Shouvik has spent most of the past two decades engaged in Brand Consulting, Design, Marketing and Advertising

SPIA further streamlining used PVC flex recycling

In OOH News By Bhawana Anand - November 18, 2019

Kerala govt has not come up with any proof that used PVC flex is non-recyclable

FSSAI issues draft regulations to curb promotion of HFSS foods near schools

In OOH News By Pray Jani - November 18, 2019

The proposal to ban advertisement of foods high in fat, salt and sugar and fast foods inside and within 50 meters of schools has been drafted and will soon be in action

‘OOH is ideal for location-centric business’

In Viewpoints By Pray Jani - November 18, 2019

Raveendra Singh, AVP, Adlabs Imagica talks about the brand’s approach to OOH advertising

‘Animals are no less’ communicates PETA India out & loud

In Campaigns By Bhawana Anand - November 18, 2019

Campaigning for two months, PETA India takes up different issues related to animals exclusively on OOH in association with The Media Ant

MCGM bullish on DOOH but no clarity on traffic deptt permissions

In OOH News By M4G Bureau - November 15, 2019

Even as the industry expectantly waits for the release of the new MCGM ad policy, it is not clear if DOOH media will get the traffic deptt’s nod all too easily

M&E sector share of GDP must increase to 2%: Sudhanshu Vats

In Digital OOH By M4G Bureau - November 15, 2019

Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit

Tata Mutual Fund to launch ‘Take the Blur’ campaign on OOH

In OOH News By M4G Bureau - November 15, 2019

The campaign has a universal appeal across language, age, gender, location and also to all types investors

Flipkart educates masses about new show on OOH

In Campaigns By M4G Bureau - November 15, 2019

Partnering with Alakh Advertising & Publicity for their OOH campaign, the brand has covered prime locations such as Worli, Bandra, Juhu stretch, etc