McDonald’s drives outlets footfall with local train audio ads

In Campaigns By Pray Jani - November 29, 2019

The brand leveraged the audio advertisement medium in Mumbai Locals trains to promote their latest offers, encouraging masses to grab a quick bite at their nearest McDonald's outlet

NNI Promotions bags media rights for Kanpur & Gorakhpur markets

In OOH News By Bhawana Anand - November 29, 2019

The UP based media owning firm has bagged rights for unipoles in Kanpur and public utility in Gorakhpur

Pioneer Polyleathers responds to RTI finding on its PVC recycling unit in Rudrapur

In OOH Solutions By Bhawana Anand - November 28, 2019

The RTI response will have a key bearing on the Kerala Govt ban on use of flex for advertising and publicity

Van Heusen to promote 7-in-1 Suit collection on OOH

In OOH News By Pray Jani - November 28, 2019

India’s Premium fashion brand targets 90+ cities across India for their latest collection

Bata awards global creative mandate to Contract India

In OOH News By M4G Bureau - November 28, 2019

The creative agency will handle strategic and creative duties for the European footwear major’s key geographies in LATAM, Europe, Asia and Africa with the support of its group companies

IKEA comes on wheels to Mumbai

In Campaigns By M4G Bureau - November 28, 2019

A mobile truck with functional and furnished rooms provides Mumbaikars the ability to touch, feel and be inspired with IKEA products and solutions

Pratibha Global bags media rights for BQS in Indore

In OOH News By M4G Bureau - November 27, 2019

Awarded by AICTSL, the modernised bus shelters with a multi-color daylight readability have minimum 5 colors that adjusts the brightness of the display as per environment condition

‘Find Your Signature Style’ says Titan Eye Plus

In Campaigns By Ria Banerjee - November 27, 2019

The campaign showcases new range of frames and sunglasses on digital billboards, mall media and bus shelters across 26 cities

SDMC invites bid for Public Toilet display

In OOH News By M4G Bureau - November 26, 2019

Public utility formats spread across 4 clusters are up for tender

Armour Display Systems joins DPAA’s global membership roster

In Digital OOH By M4G Bureau - November 26, 2019

DPAA has created a community environment in which members drive and promote their digital capabilities