DAN Programmatic launches Dentsu Marketing Cloud Platform

In OOH News By M4G Bureau - December 05, 2019

The Marketing Cloud Platform is to power the network’s advanced analytics capabilities

AAI passes tender to allot exclusive advt rights for Kullu Manali Airport

In OOH News By M4G Bureau - December 04, 2019

The assigned area of advertising rounds up to about 930 sq. ft. and the rights will be awarded for a period of 5 years

Time Monitoring introduces mapping, planning tool covering 43 markets

In Digital OOH By M4G Bureau - December 04, 2019

The media mapping is done by linking updated OOH media data collected over a period of two decades

OOH growth prospects bright in UK, US markets: GroupM forecasts

In Research By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

Nykaa adds new hue to Black Friday Sale

In Campaigns By Pray Jani - December 04, 2019

Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience

QSR brand targets BQS media for frequency building

In Campaigns By Pray Jani - December 04, 2019

Cashing in the ‘Made in India’ factor, Jumboking competes with international QSR brands

IOAA ties up with MMX for ERP solutions

In OOH News By M4G Bureau - December 03, 2019

The initiative is directed at boosting the industry’s competitiveness

KARAM’s third edition of Mobile Demo Vans run in Maharashtra

In Campaigns By M4G Bureau - December 02, 2019

The demo vans continue spreading awareness about industrial safety for workers through Mobile Demo Vans

ALTBalaji’s Broken But Beautiful unveils mysterious second season on OOH

In Campaigns By Pray Jani - December 02, 2019

The OTT series introduces its second season with a grand announcement on the OOH media across Mumbai

“We are miles ahead of competition”

In Viewpoints By Bhawana Anand & Pray Jani - December 02, 2019

Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network is extremely proud of the decade long journey of Posterscope India. He expects the specialist agency to double its annual business growth over the next 10 years while raising the benchmark standards for the industry. Edited excerpts of the interview