Rajkot’s 88 unipole sites out for tender

In OOH News By M4G Bureau - December 18, 2019

The last date of online submission of the e-tender will be 02/01/2020

Philips taps DOOH capabilities for real-time updates on outdoors

In Digital OOH By M4G Bureau - December 17, 2019

The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure

Historic Pink Ball Day & Night test match scores big on outdoors

In Campaigns By Ria Banerjee - December 17, 2019

The recently-held Pink Ball day and night test match played by India & Bangladesh at Eden Gardens in Kolkata writs large on OOH formats

RD Outdoor bags sole advertising rights for Magh Mela 2020

In OOH News By Bhawana Anand - December 17, 2019

Known as Mini Kumbh Mela, the religious congregation, expected to cater approx 4 crore people, offers a bouquet of advertising opportunities for mass brands

X1 launched high-blitz OOH campaign to announce inaugural season

In Campaigns By Pray Jani - December 16, 2019

Mumbai and Delhi, along with other metro and tier 1 cities saw an extensive X1 promotional campaign through Capital Group

‘Stay true to your rural marketing strategy’

In OOH News By Bhawana Anand - December 16, 2019

Salil Dalal, COO, Emerging India Division, Pidilite Industries underlines the growing significance of rural markets and how OOH amplifies those initiatives

Andreal weaves AR/VR into OOH

In Digital OOH By Pray Jani - December 16, 2019

Short campaign turnaround time is a major challenge, explains Rishika Kajaria, CEO, Andreal

Hair & Care allows hair to do the talking on OOH

In Campaigns By Pray Jani - December 16, 2019

The brand promotes #KhuleBaalBefikar targeting youth female audience with a mix of technology to communicate their USP vividly

DAN Data Sciences launches 'Dentsu BrandSense'

In OOH News By M4G Bureau - December 13, 2019

'Dentsu BrandSense', a Proprietary Brand - Audience Perception Analysis Engine is aimed to bring Behavioural Sciences & Personality Science to the forefront of marketing efforts

Emirates’ 48 hours sales is back with a bang

In Campaigns By Pray Jani - December 13, 2019

Havas Media handled the responsibility to communicate the dates of the sale with an alarming OOH campaign