AtoZ’s NY party call-out with cab-top media

In Campaigns By Pray Jani - January 09, 2020

In association with TaxiTop Media, the event organiser was able to generate enough interest and sell 80 tickets over a span of just two weeks with just this medium

Panasonic installs large screen displays & signages to National Stadium

In OOH Solutions By M4G Bureau - January 08, 2020

A large size screen and approx. 600 digital signage systems have been installed

Innovative cut-outs help promote Jumanji 2

In Campaigns By Pray Jani - January 08, 2020

Raya Media initiated the innovative campaign at high-traffic locations for high visibility

DAN elevates Sidharth Rao to Chairman, Happy mcgarrybowen & Dentsu Webchutney

In OOH News By M4G Bureau - January 07, 2020

The announcement also reinforces DAN's legacy to retain all its agency founders who chose to partner and participate with the network through various strategic acquisitions.

GoaMiles keen to tap cab-top DOOH media business

In OOH News By Pray Jani - January 07, 2020

With the Goa state govt expressing interest in DOOH and with no other players currently operating in the state, GoaMiles, the regional cab hiring app, is keen to leverage the opportunities in cab-top DOOH media.

Will wi-fi on board Metro trains alter ad consumption patterns?

In OOH News By Bhawana Anand - January 07, 2020

Media concessionaires operating on DMRC networks have mixed views on the likely impact on ad consumption

Nexyite installs interactive DOOH media at Visakhapatnam Rly Station

In Digital OOH By Bhawana Anand - January 07, 2020

HII system is a combination of smart digital kiosk and digital signage vertically mounted 50-inch display for displaying social awareness, public awareness as well as commercial advertisements

Starcom bags the INR 100 crore upGrad account

In OOH News By M4G Bureau - January 06, 2020

upGrad is in the process of charting out an ambitious branding and communication roadmap

Kumar Printers bags media tender for 4 zones in Saharanpur

In OOH News By M4G Bureau - January 06, 2020

Close to 40 unipoles have been installed in all zones

‘Collaboration is key to growth’

In Viewpoints By Bhawana Anand - January 06, 2020

Agam Chaudhary, CMO of Digitalabs highlights the growing influence of technology on brand communication, and the need for different media channels to collaborate. Edited excerpts: