Revamped DLF Avenue opens with new mall media options

In OOH News By M4G Bureau - January 30, 2020

The mall’s focus is on integrated experience of Shopping, Dining and Culture, making it a destination to be in for Millennials and the discerning South Delhi consumers

Reliance Industry to use single-use plastic for roads construction

In OOH News By M4G Bureau - January 30, 2020

The company is looking to initiate dialogue with highway authority & individual states to supply plastic made mix for roads

Ashiana Housing to roll out OOH campaign promoting wholesome upbringing

In Campaigns By M4G Bureau - January 29, 2020

The campaign designed by Dentsu India to be rolled out on digital, print and OOH

Kochi Metro Rail Limited to give ad rights on stations and trains

In OOH News By M4G Bureau - January 29, 2020

The tender was published, specifying that digital and static formats can be set up

OOH: A critical complement to digital marketing

In Research By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

Zee5 launches new show on mega format

In Campaigns By Pray Jani - January 29, 2020

The OTT channel leverages new Mega Backlit BQS for the launch of its Original series “Never Kiss Your Best friend”

BrandBuddy to add 200 more cabs in its kitty

In OOH News By Pray Jani - January 28, 2020

BrandBuddy, in association with TG Connect has taken Uber cabs in Mumbai for digital cab-top media

World Out of Home Organization launches NewGen Toronto delegate pass for OOH young stars

In OOH News By M4G Bureau - January 28, 2020

The chosen delegates will be able to meet Organization board members, key representatives of the worldwide OOH industry and enjoy training and networking opportunities

Times OOH signs up with Moving Walls for programmatic DOOH

In Digital OOH By M4G Bureau - January 28, 2020

The planning and buying solution will be integrated into 263 airport media in Mumbai, both domestic and international terminals, Coimbatore, Indore, Trichy and 207 media across Mumbai Metro

RailTel Executive Director K Manohar Raja to address 2nd Transit Media Talks conference

In OOH News By M4G Bureau - January 27, 2020

K Manohar Raja will speak on the theme of "How railway network modernisation will redefine India’s transit infra"