Radio Mirchi appoints L&K Saatchi & Saatchi as creative & strategic partner

In OOH News By M4G Bureau - February 10, 2020

The agency is hired to elevate the brand’s properties and guide them strategically with the best in-class creative solutions

HDFC ERGO Health Insurance awards its media mandate to dentsu X India

In OOH News By M4G Bureau - February 10, 2020

dX–cubic, a dentsu X agency, will handle the media mandate for HDFC ERGO Health Insurance, effective January 2020

‘LIC has been using transit media for over 60 years now’

In OOH News By Bhawana Anand - February 10, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany

In OOH News By Bhawana Anand - February 10, 2020

‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’

Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group

In OOH News By Bhawana Anand - February 10, 2020

Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers

Mumbai Metro expansion will spur advertising on its networks: Devendra Kumar Sharma, MD, MMMOCL

In OOH News By Bhawana Anand - February 10, 2020

Metro network is cut out for DOOH expansion, says DK Sharma

Gurbaksh Singh to lead newly launched DAN’S Innovation Lab

In OOH News By M4G Bureau - February 07, 2020

Led by Gurbaksh Singh, erstwhile chief creative technologist at Dentsu Webchutney, DAN Innovations Lab India will drive solutions for clients keeping creative and tech at its functional core

Oxfam India reaches to Gen-Z through cup branding

In Campaigns By M4G Bureau - February 07, 2020

The team distributed cups in colleges & universities across the Delhi & NCR region

MediaCom awarded media mandate of Citroen India

In OOH News By M4G Bureau - February 07, 2020

The account will be managed and supervised from the MediaCom Bangalore office

2nd Transit Media Talks conference gets underway

In OOH News By M4G Bureau - February 06, 2020

The conference directs sharp focus on transit media growth and its future