‘Collaboration, audience data, quality assets key to transit media growth’

In OOH News By Bhawana Anand - February 12, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

HDFC ERGO to spread ‘Bad News - Good News’ on OOH

In OOH News By M4G Bureau - February 12, 2020

A multimedia campaign will be launched on the OOH medium in 17 cities

We look for customised OOH solutions: Bidyut Nath, Head, Marketing & Comm -- India & Asia, Dollar Industries

In OOH News By Pray Jani - February 12, 2020

‘Transit media is a powerful vehicle to connect with rural markets’

Magic Bus depicts “Ropes of Poverty” with 12 FT Installation at Kala Ghoda Arts Festival

In Campaigns By M4G Bureau - February 11, 2020

The installation has been conceptualised by Famous Innovations and created by Vinod Guruji

Bus branding takes rural marketing many a mile: Rural marketing expert Prashant Mandke

In OOH News By Pray Jani - February 11, 2020

The quality of bus media is improving everywhere

Western Railway bullish on advertising revenue growth

In OOH News By Pray Jani - February 11, 2020

G V L Satyakumar, Divisional Railway Manager, Mumbai Division, Western Railway & Jagriti Singla, Senior Divisional Commercial Manager, Western Railway cite the new advertising avenues being created

RDN projects will be executed across the country: K Manohar Raja, Executive Director of RailTel Corporation of India

In OOH News By Pray Jani - February 11, 2020

RDN is ushering in compelling advertising opportunities at the railway stations

Metro station semi-naming rights offer great brand recognition: Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group

In OOH News By Pray Jani - February 11, 2020

Abhinav urged Railways to offer station semi-naming rights to advertisers

Southern Railway floats multiple tenders for non-digital media

In OOH News By Ria Banerjee - February 10, 2020

The tender holding rights to be awarded for a period of 5 years

Publicis Groupe appoints Deepak Pant to head ‘Data Science’ Practice

In OOH News By M4G Bureau - February 10, 2020

He will be in-charge of enhancing capabilities on Measurement, Research, Advanced Analytics and Digital analytics, Data strategy