NoviSign Digital Signage introduces display kiosks fitted with auto hand sanitiser dispensers

In Digital OOH By M4G Bureau - March 16, 2020

The digital signage facilitates display of advertisements, messages, videos, news feeds and other forms of communication

‘Innovation is vital for OOH’

In Viewpoints By Ria Banerjee - March 16, 2020

Vinod Kumar Gupta, MD, Dollar Industries talks about the brand’s OOH advertising experience. Edited excerpts

World Out of Home Organization cancels Toronto 2020 Congress

In OOH News By M4G Bureau - March 16, 2020

The next edition of the Congress will be held in Toronto in June 2021

Havas Media bags integrated media duties of ACC Cement

In OOH News By M4G Bureau - March 13, 2020

The agency will develop a robust strategy for our brand and add impetus to all our marketing initiatives

Pee Safe celebrates International Women’s Day with some care

In Campaigns By M4G Bureau - March 13, 2020

A 6ft x 8ft setup was created at Vadodara and Madurai airports where 1000 women flyers were given these gift hampers

Helo to communicate ‘Helo Pe Milo’ with multimedia campaign

In OOH News By M4G Bureau - March 13, 2020

The national campaign will be deployed across TV, digital and outdoor, aiming to target a diverse range of audience across geographies and age groups

Haryana Government passes tender for advertising on roadways’ buses

In OOH News By M4G Bureau - March 13, 2020

The government is offering advertising rights for a period of 3 years on the buses

Arrow install Efi-Vutek GS3200 at Octopus Advertising

In OOH Solutions By Pray Jani - March 12, 2020

We consciously decided to buy efi-VUTEk technology from Arrow Digital because of their after-sale support, says Octopus Advertising

Kanhiya Advertisers bags sole media rights for Bhatinda city

In OOH News By Bhawana Anand - March 12, 2020

Out of 6 participants, the company emerged as the highest bidder

Veeba targets real-time buyers with pDOOH

In Digital OOH By M4G Bureau - March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks