‘Brands must show compassion & a sense of sacrifice in communication during pandemic’

In OOH News By Bhawana Anand - April 09, 2020

A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times

Portugal headquartered TOMI harnesses its smart city DOOH solutions to alert public on Covid-19

In Digital OOH By Rajiv Raghunath - April 09, 2020

Using the computer vision module, TOMI created an innovative way to advise people to be safe, promoting social distancing and self-isolation at home

CASHurDRIVE manufactures safety kits for transit medium

In OOH News By M4G Bureau - April 09, 2020

The firm is working towards the novel initiative of installing transparent sanitary isolators inside the vehicles for safety of drivers and passengers

UK Out of Home appreciates key workers on behalf of Grateful Britain

In Digital OOH By M4G Bureau - April 08, 2020

Initiated by Outsmart, the campaign runs on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards

Lemma displays solidarity on digital media

In Digital OOH By M4G Bureau - April 08, 2020

A programmatic campaign was launched for 9 minutes as per the Prime Minister’s appeal in Pune

Harkness Screens to provide essential safety gears for frontline workers

In OOH News By M4G Bureau - April 07, 2020

The leading screen technology company is working closely with health ministry across multiple states to connect with hospitals and quarantine centres

Wendy Clark joins Dentsu Aegis Network as Global CEO

In OOH News By M4G Bureau - April 07, 2020

This pivotal appointment further bolsters DAN’s ambition to deliver data-driven, tech-enabled and ideas-led integrated solutions to help clients

LOCAD sees a silver lining in looming clouds of uncertainty

In OOH Solutions By Bhawana Anand - April 07, 2020

The firm has seen a spurt in enquiries for their market offerings

Ocean Outdoor launches £10mn ad fund for SMEs

In OOH News By Rajiv Raghunath - April 07, 2020

The support fund will be administered in partnership with the local authorities Ocean works with

Havas Group India appoints Neeraj Bassi as CSO

In OOH News By M4G Bureau - April 06, 2020

His appointment is in sync with Havas Group’s aggressive growth strategy and its mission to create meaningful work for its clients