Versatile flatbed printing can open new business avenues for you!

In OOH Solutions By M4G Bureau - July 20, 2020

HP eBook expands on the versatility of printing on aluminum composite panels

Uber promotes Prabhjeet Singh as President of India and South Asia

In OOH News By M4G Bureau - July 20, 2020

In his new role, he will be overseeing the next phase of growth in the company’s mobility business and ensuring safety for riders and drivers across India, Sri Lanka and Bangladesh

OOH to play a vital role for brands to reimagine commerce, says WPP IQ report

In OOH News By M4G Bureau - July 20, 2020

The report says that brands are experimenting new ways wherein OOH will grow in value as people are returning to normalcy, spending more time outdoors

Digital media will augment rural OOH

In OOH News By Bhawana Anand - July 17, 2020

Experts point out that digital media complements OOH/BTL activities in the rural markets

What does poll conducted by Media4Growth say?

In OOH News By Bhawana Anand - July 17, 2020

The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth

Karnataka High Court gives nod for Covid19 awareness campaign with strict guidelines

In OOH News By M4G Bureau - July 17, 2020

The high court has permitted Bengaluru civic body to put up hoardings but with the condition to follow strict norms

68% travellers feel air travel is the safest mode of transportation, says IndiGO survey

In Research By M4G Bureau - July 17, 2020

It shows that health and safety are their priorities when travelling amidst Covid19 pandemic

Outdoor Asia July Edition: A must read!

In OOH News By M4G Bureau - July 16, 2020

The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

In Research By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

‘OOH is becoming an essential marketing tool to be a part of new normal’

In Viewpoints By Bhawana Anand - July 15, 2020

Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign