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5950 News Found

Eurosport, Ocean Outdoor revisit Olympic Games London 2012 on Piccadilly Lights
Eurosport, Ocean Outdoor revisit Olympic Games London 2012 on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - August 05, 2020

Showcase marks day of postponed Olympic Games Tokyo 2020 Closing Ceremony

Italy’s Media One engages Broadsign for DOOH transformation
Italy’s Media One engages Broadsign for DOOH transformation

In Digital OOH By Rajiv Raghunath - August 05, 2020

Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy

BMC promotes gender equality through traffic signals
BMC promotes gender equality through traffic signals

In OOH News By M4G Bureau - August 05, 2020

This initiative has made Mumbai the first Indian city to have female symbols on road signages

Mondelez India unveils mystery behind #KahanGayiCadbury campaign
Mondelez India unveils mystery behind #KahanGayiCadbury campaign

In Campaigns By M4G Bureau - August 05, 2020

The brand designs a 360-degree campaign to launch its newest product in the chocobakes range

Rajasthan media owners welcome state govt instructions on license fee, contract tenure, business improvement steps
Rajasthan media owners welcome state govt instructions on license fee, contract tenure, business improvement steps

In OOH News By Bhawana Anand - August 05, 2020

State govt campaigns helping OOH business revival

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

In Research By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

AdOnMo join hands with Adways to manage digital billboard in Hyderabad
AdOnMo join hands with Adways to manage digital billboard in Hyderabad

In Digital OOH By M4G Bureau - August 04, 2020

The tech-company, offering taxi topper fleet media, boosts its portfolio with two digital screens and seven other FOB media.

Moving Walls appoints D Sriram to Its Advisory Board
Moving Walls appoints D Sriram to Its Advisory Board

In Digital OOH By M4G Bureau - August 03, 2020

Sriram has over 30 years of experience in the media and advertising industry across Asia

Cars24 onboards Ogilvy as creative agency
Cars24 onboards Ogilvy as creative agency

In OOH News By M4G Bureau - July 31, 2020

The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts

'OOH can perform 5x better by adopting necessary measures’
'OOH can perform 5x better by adopting necessary measures’

In Viewpoints By Bhawana Anand - July 31, 2020

Ashish Bhasin believes OOH needs to introspect and change itself as an industry which is underperforming its potential

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