Uber appoints MediaCom as global media agency of record

In OOH News By M4G Bureau - October 07, 2020

Effective 1st January 2021, the agency will oversee all digital and offline brand media in active markets including Asia

butterscotchmango in strategic alliance with mar-tech platform

In OOH News By M4G Bureau - October 07, 2020

The partnership brings together deep skills in business and technology strategy, product ideation, technology development and deployment to help support clients through successful transformations

Epson introduces new experiential digital signage projector range

In OOH Solutions By M4G Bureau - October 07, 2020

The latest laser displays combine powerful 3LCD projection with new user-friendly software which will help brands to become more creative with their visual displays

MCD likely to announce rebate plan for OOH soon

In OOH News By Bhawana Anand - October 06, 2020

The draft plan is apparently pending approval of the Standing Committee

DPAA begins registrations for global Video Everywhere Summit

In Digital OOH By M4G Bureau - October 06, 2020

The association provides a special complementary registration code to Indian attendees

TagTalk launches SaaS-based subscription model to digitise restaurant communication and sales

In Digital OOH By M4G Bureau - October 06, 2020

This technology helps restaurants who are eager to invest in digital signages in order to reach out to customers in an effective and contact-less way

Dentsu International promotes Gautam Mehra to Chief Data & Product Officer - APAC

In OOH News By M4G Bureau - October 05, 2020

Gautam started his career 20 years ago with his entrepreneurial venture and took the role of Chief Data Officer for South Asia and has driven the groups data narrative in the sub-region in 2016

Chennai media owners believe to receive 50% license fee waive off for 6 months from CMRL

In OOH News By M4G Bureau - October 05, 2020

The concessionaires handling advertising rights haven’t receive any official document from the authority

Samsung launches outdoor display solutions for easy operations’ restart

In OOH Solutions By M4G Bureau - October 05, 2020

Samsung collaborates with CISCO Webex & Logitech which offer workspace solution for retail and commercial establishments

Havas Media Group India gets into strategic partnership with Tribes to transform Out-of-Home advertising

In OOH News By M4G Bureau - October 01, 2020

This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy