WOO heads for Milan for first in-person European Regional Forum

In OOH News By M4G Bureau - July 11, 2024

WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry.”

Devotees relish ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra

In Campaigns By M4G Bureau - July 10, 2024

The brand has set-up a Beach Café to deliver an elevated experience

‘AI is a learning, generative element of intelligence that needs to be harnessed judiciously’

In Gallery By - July 09, 2024

Ocean Outdoor Group CEO Designate Stephen Joseph speaks about the growing role of AI and automation in OOH advertising, in conversation with Rajiv Raghunath

Aniruddha Haldar, SVP – Marketing, Scooters, Commuter Motorcycles & Corporate Brand, TVS Motor Company to speak at OAC 2024

In OOH News By M4G Bureau - July 08, 2024

Aniruddha Haldar will be speaking on ‘Connecting with consumers countrywide: The OOH experience’

5 Star Advertising partners OAC 2024 as Associate Sponsor

In OOH News By Sakshi Sanghavi - July 05, 2024

“Partnering with the OOH Advertising Convention enables us to be at the forefront of industry innovation, where technology and creativity converge to set a new pace for business growth,” says Saravanan, Founder of 5 Star Advertising.

Mumbai OOH leaders call for consistent, forward looking ad policy from BMC

In OOH News By Sakshi Sanghavi - July 04, 2024

Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.

EverGlow LED partners OAC 2024 as DOOH Sponsor

In OOH News By Sakshi Sanghavi - July 04, 2024

EverGlow aims to showcase cutting-edge DOOH innovations and solutions

World Out of Home Organization signs up 15 new members from across the world

In OOH News By M4G Bureau - July 04, 2024

First member from Saudi Arabia joins WOO

Maharashtra Govt plans new hoarding policy for MMR

In OOH News By M4G Bureau - July 02, 2024

The policy will be unveiled after the code of conduct for the Mumbai legislative council polls will end.

NHAI for removal of large hoardings on NH16

In OOH News By M4G Bureau - July 01, 2024

Hoardings in the 20-minute area will be brought down, says report.