‘Marry technology and creativity to drive DOOH growth’

In Digital OOH By Bhawana Anand - October 15, 2020

Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020

‘Highlight the true potential of the medium’

In OOH News By Bhawana Anand - October 15, 2020

Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover shared his thoughts on ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020

Arrow Digital installs the second EFI Pro 32r+ in India

In OOH Solutions By M4G Bureau - October 15, 2020

SNJ Enterprise installs the latest EFI Pro 32r+ LED Roll 2 Roll UV Printer

‘Programmatic is contributing to DOOH growth’

In Digital OOH By Bhawana Anand - October 14, 2020

Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020

pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit

In Digital OOH By Bhawana Anand - October 14, 2020

pDOOH can bring the outdoor medium onto a level playing field with other channels

‘DOOH is a contextual, appealing, compelling format’

In Digital OOH By Bhawana Anand - October 14, 2020

Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020

Outcome Health COO Nandini Ramani joins DPAA Board

In Digital OOH By M4G Bureau - October 14, 2020

Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer organisations

TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH

In Digital OOH By Rajiv Raghunath - October 14, 2020

Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds

dentsu X wins media mandate on AMFI

In OOH News By M4G Bureau - October 13, 2020

The other mainline agencies contending for the business were Mindshare, Madison and Initiative

DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today

In Digital OOH By Rajiv Raghunath - October 13, 2020

‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility