PETA India rolls out OOH campaign to promote veganism

In Campaigns By M4G Bureau - November 04, 2020

Handled by The Media Ant, the campaign has been executed in multiple cities

Outdoor Media Integrated COO Naresh Bhandari takes sabbatical

In OOH News By Bhawana Anand - November 04, 2020

The OOH honcho plans to take a break to fulfil his personal commitments

‘OOH has a key role to play in lifting the nation’s spirits’

In Viewpoints By Rajiv Raghunath - November 03, 2020

Phil Hall, Joint Managing Director, Ocean Outdoor talks about the UK OOH major’s decisive business approach in the face extreme adversity posed by Covid-19 fallout

63% of voters believe audience data is essential for OOH industry, says poll conducted by Media4Growth

In OOH News By M4G Bureau - November 03, 2020

Audience data will help in opening doors to opportunities for OOH media

NDA government spent INR 101.01 crore on OOH advertising in 2019-2020

In OOH News By M4G Bureau - November 03, 2020

Reported by a news website, the figures are revealed by the Bureau of Outreach and Communication

American starts appreciating OOH ads post lockdown

In Research By M4G Bureau - November 02, 2020

69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting

MCGM grants much awaited rebate package to Mumbai media owners

In OOH News By Bhawana Anand - November 02, 2020

In a conversation with Media4Growth, Khalid Batliwala, President, MHOA, said that this is the first time in history that OOH industry has been granted a relief

Mohit Joshi elevated to CEO, Havas Media Group

In OOH News By M4G Bureau - October 30, 2020

This appointment comes as part of the acceleration of the group's overall growth strategy

MMRCL invites bid for semi-naming rights on Line 3

In OOH News By M4G Bureau - October 30, 2020

According to the corporation, 13 lakh passengers per day is the total ridership forecasted for 2023

Audience data will power outernet growth in sync with internet: Srikanth Ramachandran

In OOH News By M4G Bureau - October 30, 2020

Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports