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5948 News Found
Panasonic plans to commercialise OLED display module globally
In OOH Solutions By M4G Bureau - November 30, 2020
Measuring less than 1 cm in thickness at the display section, the ultra-thin display panel offers high transparency and renders high-quality pictures with vivid colours
Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report
In Research By M4G Bureau - November 30, 2020
As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies
An artistic OOH campaign for EA SPORTS™ FIFA 21’s launch on PlayStation 5
In Campaigns By M4G Bureau - November 27, 2020
This campaign is also a celebration of the partnership between EA and Sony, and a joint activity to promote the next generation of FIFA 21
Chennai Media Owners step forward to avoid casualties during Nivar cyclone
In OOH News By M4G Bureau - November 27, 2020
The outdoor sites taken down on Tuesday will be re-installed after the weather clearance notice from India Meteorological Department
JCDecaux UK wins Manchester City Council DOOH advertising contract
In Digital OOH By M4G Bureau - November 26, 2020
The leading OOH firm will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in the second half of 2021
‘Craft OOH-centric creatives’
In Viewpoints By Bhawana Anand - November 26, 2020
Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom sees the demand for OOH innovations growing with the advent of new technologies and wider use of DOOH
Bumble’s new OOH campaign to emphasis on new dating rules
In OOH News By M4G Bureau - November 26, 2020
The social networking app will, once again, employ OOH medium at a large scale in multiple cities for the new integrated campaign
Johnnie Walker launches #WalkInWithJohnnie campaign to support bar continuity
In OOH News By M4G Bureau - November 25, 2020
Started with digital film, the second leg of the campaign will showcase glass installations, created using empty glass bottles deposited by the consumers at selected bars
Bandhan Bank ties up with Kolkata Metro for smart card branding
In OOH News By M4G Bureau - November 25, 2020
The brand believes that this one-of-a-kind branding option will help it to gain immense visibility
ECI urges political parties to make local bodies election campaigning eco-friendly
In OOH News By M4G Bureau - November 24, 2020
The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning