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5948 News Found

Airport advertising takes off with growing traffic
Airport advertising takes off with growing traffic

In OOH News By M4G Bureau - December 10, 2020

With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence

AAI enhances Covid19 relief measures to concessionaires & licensees
AAI enhances Covid19 relief measures to concessionaires & licensees

In OOH News By Rajiv Raghunath - December 10, 2020

Releases new commercial circular on ‘Concessionaire Support Scheme’

Havas Media wins integrated media mandate for Domino’s Pizza
Havas Media wins integrated media mandate for Domino’s Pizza

In OOH News By M4G Bureau - December 10, 2020

The mandate includes both offline and digital media duties

Kinetic appoints Keith Kaplan as Global CEO
Kinetic appoints Keith Kaplan as Global CEO

In OOH News By Rajiv Raghunath - December 10, 2020

Kaplan plans to roll out his vision focused on people, offerings and innovation that include investment in the professional development of Kinetic’s teams, development of new tools and offerings

Spotify to Wrap it up with audio stories on OOH
Spotify to Wrap it up with audio stories on OOH

In Campaigns By M4G Bureau - December 09, 2020

The digital music streaming app displays popular songs of 2020 and India’s audio streaming data in various cities.

Global ad spend rebound likely in 2021, says report
Global ad spend rebound likely in 2021, says report

In Research By M4G Bureau - December 09, 2020

MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination

Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions
Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions

In OOH News By Rajiv Raghunath - December 08, 2020

With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards

Tamil Nadu Tourism checks into airports to showcase exotic locales
Tamil Nadu Tourism checks into airports to showcase exotic locales

In Campaigns By M4G Bureau - December 08, 2020

For the campaign, Times OOH undertook media planning, media buying and executing high-recall media sites at multiple major airports

Advertising weathered 2020 storm relatively well: GroupM report
Advertising weathered 2020 storm relatively well: GroupM report

In Research By M4G Bureau - December 07, 2020

Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth

Mobile AR for spectacular 3D interactive experiences on Piccadilly Lights
Mobile AR for spectacular 3D interactive experiences on Piccadilly Lights

In Digital OOH By M4G Bureau - December 07, 2020

Technology has been developed in partnership with Darabase

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