Results For "IT"
5946 News Found
JCDecaux launches tool to study impact of OOH creatives
In OOH News By M4G Bureau - March 03, 2021
The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands
McDonald’s reinforces brand presence on OOH
In Campaigns By M4G Bureau - March 03, 2021
The brand goes strong on market presence and category share with timely campaigning on outdoors
Locad kicks off end-end DOOH solutions in Patna market
In Digital OOH By Bhawana Anand - March 03, 2021
Aiming to establish its digital network in rural markets, the tech solution company has begun its journey with Patna by offering CMS & pDOOH services
Paras Dairy hops on to in-cab product sampling activity
In OOH News By M4G Bureau - March 02, 2021
The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India
MediBuddy unveils new brand tagline & logo
In OOH News By M4G Bureau - March 02, 2021
The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms
I&B Ministry releases new guidelines for Outdoor Publicity
In OOH News By Bhawana Anand - March 02, 2021
The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.
Global consumer spending on media content & tech surges 6.1% in 2020: PQ Media
In Research By M4G Bureau - March 02, 2021
Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion
ITC tempts Delhi foodies on OOH
In Campaigns By M4G Bureau - March 01, 2021
The brand has taken 150 bus-shelters of JCDecaux in major residential clusters of the city to connect strategically with its target groups
Dabur Amla, U.P. Police salute Pink Brigade in new campaign
In Campaigns By M4G Bureau - March 01, 2021
The joint campaign aims to spread awareness about the role of special police team ‘Pink Brigade’ created for the protection of women in Uttar Pradesh
Prem Shankar Jha resumes role as Dy Commissioner of SDMC
In OOH News By Bhawana Anand - March 01, 2021
His aim is to revive outdoor advertising revenues for the South Delhi corporation and streamline OOH formats in the city