Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market

In Digital OOH By Rajiv Raghunath - April 12, 2021

Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data, states Antonio Vincenti, CEO of Pikasso.

PPDS installs 1,000 Philips digital signage at Kwik Trip stores

In OOH Solutions By M4G Bureau - April 09, 2021

Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.

Coca-Cola India’s bottling arm & Rajahmundry municipal body launch plastic waste management drive

In OOH News By M4G Bureau - April 09, 2021

The initiative called ‘Swatchata Hero‘ launched by Sri Sarvaraya Sugars Ltd along with Rajahmundry Municipal Corporation (RMC), has several branded kiosks and selfie booths set up along with collection vans in 50 wards of Rajamahendravaram.

A razor sharp statement?

In Campaigns By M4G Bureau - April 08, 2021

This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.

Kotak Mahindra Bank promotes loan offer with scale & style

In Campaigns By M4G Bureau - April 08, 2021

KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.

Think fresh, dude!: 7UP’s new success mantra to youth

In OOH News By - April 08, 2021

The brand’s new communication will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign

LPFLEX wins major MMRDA signage, graphics, wayfinding project for Mumbai Metro

In OOH Solutions By M4G Bureau - April 07, 2021

The project, aligned with the ‘Mumbai in Minutes’ campaign, entails design, manufacture, supply, installation, testing and commissioning of signage, graphics and wayfinders in the elevated stations of Mumbai Metro.

Ocean Outdoor creates city centre wildlife corridors across its OOH estate

In Digital OOH By M4G Bureau - April 07, 2021

Urban wild belts and insect hotels will encourage biodiversity.

Viacom18 appoints Sagnik Ghosh as Business Head - COLORS Bangla

In OOH News By M4G Bureau - April 07, 2021

Sagnik comes with over 2 decades of experience panning Media and has led Star Jalsha and Star Bharat to leadership positions in their respective markets.

Haldiram’s integrated campaign spreads Holi fervour

In Campaigns By M4G Bureau - April 07, 2021

The campaign ‘Milne Ka Meetha Bahana’, launched in association with Option Designs, used the OOH platforms in Delhi and Agra.