OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

In Digital OOH By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

Havas Group Indonesia names Sumit Kanungo as Group Strategy Director

In OOH News By M4G Bureau - May 10, 2021

Sumit has led multi-location teams during the course of his career and managed blue-chip clients working at Starcom Mediavest Group, Crest (Platinum Advertising), Lintas Media Group, Emami Ltd., and Mediaedge: CIA (MEC) India, to name a few.

Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness

In Digital OOH By Rajiv Raghunath - May 06, 2021

The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.

Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18

In OOH News By Rajiv Raghunath - May 06, 2021

Diversity, sustainability, programmatic and aligning with ecommerce are massive issues for the global OOH industry: Tom Goddard

PredictiVu forms strategic advisory board with top industry names

In OOH News By M4G Bureau - May 05, 2021

Distinguished leaders from Telecom, E-Com, Consumer Goods, IT & Consumer Research are part of the Advisory Board and will advise PredictiVu on market growth.

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

In Digital OOH By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

Rural Marketing Association of India announces new leadership

In OOH News By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

Ocean Outdoor gearing up for strong recovery after FY20 loss

In Digital OOH By Rajiv Raghunath - May 04, 2021

“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate growth,” states Tim Bleakley, CEO, Ocean Outdoor.

‘The demand for transparency has gone up in these Covid times’

In Gallery By - May 04, 2021

Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.

Sleepwell rises to Covid challenge, donates 500 bedding units

In OOH News By M4G Bureau - May 03, 2021

The leading mattress brand from Sheela Foam Ltd., has donated 500 bedding units to Sardar Patel COVID Care Centre, India’s largest Covid-19 facility,located in Delhi NCR.