DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach

In Digital OOH By Rajiv Raghunath - May 19, 2021

By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic, easily reaching a global audience with the right message at the right time.

OOH growth prospects strong, says WPP CEO Mark Read

In OOH News By Rajiv Raghunath - May 19, 2021

Digitisation of outdoor media will further enhance its relevancy, observed Mark Read in his keynote in World Out of Home Organization (WOO) European Forum meeting.

OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement

In OOH News By Rajiv Raghunath - May 19, 2021

The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.

World Out of Home Organization (WOO) European Forum meeting today

In OOH News By M4G Bureau - May 18, 2021

WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.

Bah! That's called creativity

In OOH News By M4G Bureau - May 17, 2021

Running in one of the least expected places - a sheep farm in Garston, New Zealand- the billboard carries the address www.unexpectedworks.com, which redirects to DDB’s homepage featuring the refreshed visual identity.

Abhay Tewari appointed as MD & CEO of Star Union Dai-ichi Life

In OOH News By M4G Bureau - May 17, 2021

Abhay joined as Appointed Actuary of SUD LIFE in the year 2014 and held the position of Joint President and Chief Actuary until he was elevated to the role of MD & CEO.

FM Nirmala Sitharaman inaugurates US Advertising promoted Argus satellite TV news channel

In OOH News By Rajiv Raghunath - May 15, 2021

US Advertising has promoted the TV channel through its subsidiary US Broadcasting India Pvt Ltd.

WOO to unveil new audience measurement initiative at European Forum on May 18

In OOH News By Rajiv Raghunath - May 14, 2021

The metrics project will be chaired by Neil Eddlestone of Runor Data Consulting; Industry specialist Gideon Adey of GUROOH to develop the update guidelines on behalf of WOO.

Outdoor Advertising Awards (OAA) Contest is back

In OOH News By M4G Bureau - May 13, 2021

OAA 2021 is open for entries pertaining to OOH works executed in the period April 1, 2019 to March 31, 2020 as well as April 1, 2020 to March 31, 2021; Entries are to be submitted online by June 10, 2021; Details available on: http://www.oacasia.org/awards/

Hiveminds to handle CoinSwitch Kuber digital mandate

In OOH News By - May 11, 2021

CoinSwitch Kuber, an INR-crypto on-ramp platform, has witnessed 350% growth in the user base since January, and now has over 5 million users in India.