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5944 News Found
McDonald’s India - North and East offers special deal to customers who get vaccinated
In OOH News By M4G Bureau - June 08, 2021
Customers can avail the limited time offer by uploading their vaccination certificate# on McDonald’s mobile app under the ‘Got Vaccinated’ tab, along with basic details.
Equal treatment is a fair demand, call out Bengaluru outdoor media owners reeling under the ban
In OOH News By Rajiv Raghunath - June 08, 2021
If hoardings could be permitted atop public conveniences, then why there is a restraint on 1,800 legal hoardings, ask media owners who are speaking in one voice to ‘Save Outdoor Advertising Industry Bangalore’
Airtel’s new campaign to reinforce brand popularity
In OOH News By M4G Bureau - June 08, 2021
The campaign, conceived by Taproot Dentsu, highlights TRAI data, according to which, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021.
PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery
In OOH News By Rajiv Raghunath - June 07, 2021
Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.
Unlocking Delhi, Mumbai triggers hope of OOH revival
In OOH News By M4G Bureau - June 07, 2021
OOH audiences will return as the two cities ease restrictions on people movement and congregations.
OOH (Out of Home) media in Advertising: Feast or Famine
In Viewpoints By - June 07, 2021
Noomi Mehta, Chairman, Selvel One Group asserts that the future of Indian OOH and it's importance, are predicated upon the collective will and initiative of the media owning businesses to reinforce the medium’s competitiveness and accountability standards. Otherwise, there is the risk of the business becoming like “yesterday-men in the dream of tomorrow’s world”. Noomi advocates a 6-Step approach to strengthening Indian OOH in the current times.
Kinetic France inks pact with Hivestack for programmatic DOOH
In Digital OOH By M4G Bureau - June 04, 2021
Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.
‘Engage innovators at campaign ideation stage’
In OOH Solutions By Pray Jani - June 04, 2021
Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign rollout.
Can e-com infuse new vigour into Indian OOH?
In OOH News By M4G Bureau - June 03, 2021
Rapid expansion of India’s Internet and smartphone user base is fueling e-commerce & m-commerce businesses; OOH could see a surfeit of e-com & m-com brand presence as traffic returns to the streets.
OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor
DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”
