‘Strong focus on people, data, technology key to sustained business success’

In Gallery By - July 30, 2021

Farhan Khan, CEO of Brainchild Communications Pakistan, affiliated to Starcom Pakistan, talks about the media agency’s spectacular rise to the top in the latest RECMA media agency ranking in an interview with Rajiv Raghunath.

Brainchild Communications Pakistan in partnership with AI-enabled consumer intelligence martech Walee Technologies

In OOH News By M4G Bureau - July 30, 2021

Walee Enterprise enables companies to boost their social and digital media performance and better position themselves in Pakistan’s $625 million eCommerce market.

Bengaluru OOH welcomes UDD notification on New BBMP Ad Rules 2021, awaits final nod for bringing back large formats on cityscape

In OOH News By Rajiv Raghunath - July 30, 2021

Higher license fee, license renewal process, occupancy certificate for media assets on buildings cited as concerns that may be addressed to make the Rules even more business-friendly.

Tata Tea celebrates ‘Kadak’ spirit of Mumbai

In OOH News By M4G Bureau - July 29, 2021

Tata Tea takes revamped hyper-local ‘Desh Ki Chai’ campaign to Mumbai, rest of Maharashtra.

Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore

In Digital OOH By Rajiv Raghunath - July 29, 2021

This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.

ColorJet Group appoints Umang Singhal as VP, India Signage Business

In OOH News By M4G Bureau - July 28, 2021

Umang comes with over 22 years behind him in sales & marketing, product management, production printing, office automation, and ITeS industry segments.

Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts

In Digital OOH By M4G Bureau - July 27, 2021

The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.

Right medium for right message: Is OOH evolving towards social connect?

In OOH News By N Jayalakshmi - July 27, 2021

At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.

Mera Hoardings partners Indian Olympic Association to launch #CHEER4INDIA campaign

In Campaigns By M4G Bureau - July 26, 2021

The campaign featuring portraits of India players at the Olympics on static & DOOH media.

Madison Media acquires Digital Agency Crow’s Nest in Kolkata

In OOH News By M4G Bureau - July 26, 2021

Crow’s Nest counts among its clients Bandhan Bank, Zee Bangla, Vivo West Bengal, M P Birla Group.