‘DOOH industry is bullish about transit media’

In OOH Solutions By Pray Jani - August 18, 2021

Sunil Khera, MD, Aero Digital, a leading player in the digital display solutions space, shares his views with Media4Growth on the factors that will keep the DOOH market afloat even as the industry grapples with the pandemic aftermath.

‘AI enabled hardware will spur more DOOH innovations’

In OOH Solutions By Pray Jani - August 17, 2021

Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post COVID-19 .

Time to spruce up OOH space in Bengaluru: Specialists

In OOH News By N Jayalakshmi - August 17, 2021

Large formats will provide more heft to OOH campaign plans, but media operators would need to consciously self-regulate the business: Leading specialist agencies.

Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace

In OOH News By M4G Bureau - August 16, 2021

Vandana Ramkrishna will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care, Bandhan Bank, MP Birla Cement in Kolkata and further strengthen Madison’s east region operations.

‘Content is central to DOOH digital solutions’

In OOH Solutions By Pray Jani - August 16, 2021

Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.

B’luru back on billboards map soon: Specialists say cheers!

In OOH News By M4G Bureau - August 16, 2021

On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.

TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day

In Digital OOH By M4G Bureau - August 13, 2021

Launches #DeshKaKulhad collection to support local art and artisans.

Chintan Soni, Kosal Malladi made VPs at Madison Digital

In OOH News By M4G Bureau - August 13, 2021

Chintan Soni has an overall experience of 16 years, having joined Madison in September 2013, while Kosal Malladi comes with over 15 years of experience.

Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere

In Digital OOH By Rajiv Raghunath - August 12, 2021

OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers using multiple DSPs including Hivestack, Amobee, MediaMath, The Trade Desk, Vistar Media, Verizon Media.

Jolene Fernandes Solanki promoted as COO at Madison Media Ultra

In OOH News By M4G Bureau - August 11, 2021

Jolene Fernandes Solanki will be working out of Madison’s Mumbai office and will lead the Marico business along with her existing client base.