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5943 News Found
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
In Digital OOH By M4G Bureau - August 25, 2021
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
‘Indicative OOH media pricing will buoy advertiser confidence in the medium’
In OOH News By N Jayalakshmi - August 25, 2021
Shailender Luthra, Director, Brite Neon Lights & Member, IOAA spells out the apex OOH body’s initiative to encourage media owning firms to come out with indicative pricing of their media assets that will be of the essence to advertisers & buyers
QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives
In Research By M4G Bureau - August 25, 2021
The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.
UK’s Ocean Outdoor wins £30 million DOOH contract from Canary Wharf London Group
In OOH News By Rajiv Raghunath - August 23, 2021
This new contract is an important win which reaffirms Ocean’s partnership with a renowned global destination and our ability to offer clients a seamless, premium network right across London: Ocean CEO Tim Bleakley.
DOOH display market is growing, quality consciousness is vitally important
In OOH Solutions By Pray Jani - August 23, 2021
Niyati Kakkar, Director, Jona LED shares with Media4Growth insights on the changing demand dynamics of Indian DOOH market.
‘Measurement & rate card are two engines for industry growth’
In Viewpoints By N Jayalakshmi - August 23, 2021
Well-regulated pricing with a rate card system is one of the factors can drive advertiser trust in a medium. But in the OOH space, rate card is still a challenge. Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA shares his views on why a rate card system is important for the OOH industry and how it can be made a reality.
Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers
In Digital OOH By M4G Bureau - August 20, 2021
The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.
Market trends point to bright future for retail media networks: Expert panel
In OOH News By M4G Bureau - August 19, 2021
Market trends point to bright future for retail media networks: Expert panel.
Wrap2Earn revs up the growth engine with technology accelerator
In OOH News By Rajiv Raghunath - August 19, 2021
Elmer Dsilva, Founder & CEO of Wrap2Earn talks about the company’s business approach in the cab branding space.
‘DOOH is expected to fill the gap left by traditional OOH’
In OOH Solutions By Pray Jani - August 19, 2021
Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in these trying times.