Results For "IT"
5943 News Found
Global Advertising wins rights for DOOH screens at 5 rly stations
In Digital OOH By N Jayalakshmi - September 20, 2021
The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.
‘Punjab market offers opportunities for sustained brand presence’
In OOH News By N Jayalakshmi - September 20, 2021
Kamal Mittal, MD, Creative Designers Outdoor Publicity Solutions, a media owning company with about 350 properties across Punjab, shares his observations on why Punjab is a promising market for brands, why DOOH is yet to take off in any meaningful way in the state, and more…
IOAA steps up measures to reinforce transparency & accountability in Indian OOH business
In OOH News By Rajiv Raghunath - September 20, 2021
Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.
‘50% of consumers likely to increase festive spends in 2021’
In Research By M4G Bureau - September 17, 2021
The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.
UDD notifies withdrawal of Bruhat Bengaluru Mahanagara Palike Advertisements Rules, 2021 with immediate effect
In OOH News By M4G Bureau - September 16, 2021
The department has not specified the reasons for withdrawing the Ad Rules.
Experiential marketing: The right choice to sell fintech in rural markets
In Viewpoints By M4G Bureau - September 15, 2021
Rural customers cannot be converted merely with advertising. So for complex products like digital payment infrastructure, a clear awareness on a mass basis can be generated only with experiential marketing, says Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.
LPFLEX to design, fabricate, install internal signages & graphics at 12 Nagpur Metro Rail stations
In OOH Solutions By Rajiv Raghunath - September 15, 2021
The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation
Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner for Westfield Fisketorvet Denmark
In OOH News By M4G Bureau - September 14, 2021
The deal expands Ocean’s premium DOOH portfolio to 24 European URW shopping malls, including Westfield Mall of the Netherlands, Westfield Mall of Scandinavia, and the exclusive external rights to two of the other largest flagship destinations in Europe - Westfield London and Westfield Stratford City in the UK.
Havas Media Mumbai adds new businesses worth INR 500+ crore in 2020-2021
In OOH News By M4G Bureau - September 14, 2021
The move follows the strategic restructuring of Havas Media Group India’s senior management a few months ago.
Dentsu India 2.0 bolsters digital,experiential & PR offerings under Isobar India
In OOH News By M4G Bureau - September 14, 2021
Heeru Dingra, previously Chief Executive Officer (CEO), WATConsult, will lead the group as its CEO, reporting into Amit Wadhwa, CEO, dentsu Creative India.