‘Industry needs to invest in tech to provide authenticated data’

In Viewpoints By N Jayalakshmi - October 21, 2021

Syed Haseeb Arfath, CTO, Signpost India weighs in on the dynamics of pDOOH in the Indian OOH context and how it can be leveraged for better campaign outcomes.

Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022

In OOH News By M4G Bureau - October 20, 2021

Gautam Reghunath, CEO, dentsu Webchutney, and PG Aditiya, CCO, will be leaving their positions early next year to set up their own venture.

Dabur Hajmola enables ‘digital darshan’ for devotees in Kolkata

In Campaigns By M4G Bureau - October 20, 2021

On the occasion of Durga pooja, Dabur Hajmola, in association with Mindwave Media, rolled out a unique campaign in Kolkata through portable vans that helped devotees get a ‘digital darshan’ of their favourite deity.

US placed-based media business Trooh ties up with Comscore for DOOH audience measurement

In Digital OOH By M4G Bureau - October 20, 2021

Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh

World Out of Home Organization gears up for 1st Asia Forum on Oct 28

In OOH News By Rajiv Raghunath - October 20, 2021

Programme of events will culminate in 2022 Toronto Global Congress

Stellar Ace pioneers Project Campus Series, bridging young minds with local brands

In OOH News By M4G Bureau - October 20, 2021

Tertiary students ideate for Singapore businesses’ integrated marketing campaigns

‘Let’s get in automation first, programmatic will be the next natural step’

In Viewpoints By N Jayalakshmi - October 18, 2021

Shriranga K Sudhakara, MD, Vyoma Media, shares his insights on the various layers inherent in the pDOOH space and on the factors that can drive its growth in a manner that benefits the OOH industry as a whole.

Spark44, MediaCom secure top prizes in Ocean Outdoor’s annual digital creative competition

In OOH News By M4G Bureau - October 18, 2021

Land Rover, Pets at Home, Toolstation and Rays of Sunshine are among this year’s winners

Pikasso, Broadsign activate 1st pDOOH campaign in West Africa

In OOH News By Rajiv Raghunath - October 18, 2021

The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media

Domestic flights ops to return to full capacity from Oct 18

In OOH News By M4G Bureau - October 13, 2021

Growing passenger traffic, augmented flight capacity bodes well for airport media business