‘Retail DOOH networks set to grow multi-fold’

In OOH News By Rajiv Raghunath - November 29, 2021

Quividi CEO Laetitia Lim sees huge growth prospects for DOOH given that retail media is estimated to become a $100 billion business opportunity for retailers

adidas unveils running track at DBX’s busiest arrival area

In OOH News By M4G Bureau - November 26, 2021

The unique experiential concept falls in line with the brand’s efforts to contribute to the city’s efforts to promote health and fitness

India Talks OOH conference to be held in Mumbai on January 18, 2022

In OOH News By M4G Bureau - November 26, 2021

The one-day conference will have focused discussions and presentations on subjects that are intertwined with the core needs of Indian OOH

OOH Expo to be organised at Mumbai’s Nehru Centre on March 14-15, 2022

In Digital OOH By M4G Bureau - November 24, 2021

The Expo dates have been rescheduled to facilitate the highest level of buyer-seller-visitor participation in what is planned as India’s largest exposition of OOH technologies and solutions

All White bags ad rights for 600+ Smart Bike dock stations in Chandigarh

In OOH News By M4G Bureau - November 23, 2021

Leading marketing agencies, Crayons Advertising and CASHurDRIVE Marketing in a joint venture win the advertising rights of parking docks that are part of the bicycle sharing project, Smart Bike.

RoshanSpace Brandcom’s towering ‘Bandra Focal’ smart billboard attracting top brands

In OOH News By Rajiv Raghunath - November 22, 2021

The company states that the iconic media asset was developed with the vision to “accentuate the aspirational value of some of our most beloved brands and give their marquee campaigns a premium touch.”

‘Do Nothing’ and bank on it

In Campaigns By N Jayalakshmi - November 22, 2021

Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.

AdQuick releases free, interactive OOH advertising toolkit

In Digital OOH By Rajiv Raghunath - November 18, 2021

“By providing marketers with the data they need within a convenient, interactive toolkit, AdQuick hopes to make OOH more accessible,” states Matthew O'Connor, CEO, AdQuick

Interface tech major Ultraleap raises £60 million in Series D fundraise

In Digital OOH By Rajiv Raghunath - November 18, 2021

“Our aim with this Series D raise is to accelerate the transition to the primary interface – your hands – because there are no physical controllers, buttons or touchscreens in anyone's vision of the metaverse,” says Tom Carter, CEO, Ultraleap

Sapphire Media installs 310 screens at Delhi Metro Pink Line stations

In OOH News By N Jayalakshmi - November 17, 2021

The Pink Line (Line 7) covers a length of 58.43 km and is the longest individual line of Delhi Metro, passing alongside the busy Ring Road in Delhi