Results For "IT"
5941 News Found
Stockholm-based OOH tech biz DoohClick in partnership with digital mirror operator Loop’d
In OOH News By Rajiv Raghunath - March 02, 2022
Loop’d manages digital mirrors in the restrooms of restaurants, bars, sports, theatre and concert venues
IOAA Chairman Noomi Mehta to address in-person India Talks OOH Conference on March 8
In OOH News By M4G Bureau - March 02, 2022
Noomi Mehta will be throwing light on the gamut of initiatives launched by IOAA in a session entitled ‘One Industry, One Voice: Leading the change from the front’.
OOH delivers Adidas’ big shout-out to women athletes
In Campaigns By N Jayalakshmi - March 01, 2022
Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power of OOH to strike the right chord in a larger than life manner.
Getting the most out of DOOH inventory
In Digital OOH By - March 01, 2022
In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.
Honda Motorcycle & Scooter India furthers road safety awareness in Chennai
In OOH News By M4G Bureau - February 28, 2022
The automobile major’s initiative, launched along with Greater Chennai Municipal Corporation, connected with 42,000+ people in the city
Ocean Outdoor goes for Gold with ParalympicsGB
In Digital OOH By M4G Bureau - February 25, 2022
The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter Games featuring some of the 25 ParalympicsGB athletes who will be competing.
Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom
In OOH Solutions By N Jayalakshmi - February 25, 2022
Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.
Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report
In Research By M4G Bureau - February 24, 2022
PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).
Vistar Media releases Version 6.0 of Demand Side Platform
In Digital OOH By Rajiv Raghunath - February 23, 2022
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
OOH major Lamar Advertising joins WOO
In OOH News By M4G Bureau - February 22, 2022
Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.