Results For "IT"
5941 News Found
PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India
In OOH News By M4G Bureau - May 06, 2022
The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.
Connect OOH, Publicity Parlour craft an innovative, multi-city campaign for Vadilal
In Campaigns By M4G Bureau - May 05, 2022
Vadilal Group has invested in the two agencies the duties to manage the brand’s OOH media strategy, planning, buying, negotiation and campaign implementation
OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas
In OOH News By M4G Bureau - May 05, 2022
We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA
DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North
In OOH News By M4G Bureau - May 05, 2022
In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway
DOOH major Ocean Outdoor seals buyout deal
In OOH News By M4G Bureau - May 04, 2022
Atoll Bidco, a unit of private investment company Atairos, which already owns 37.9% of UK’s Ocean Outdoor, is now buying out the remaining shares in the DOOH company.
Dettol’s Swachh Bharat initiative sets sailing with Nukkad Nataks
In Campaigns By M4G Bureau - May 04, 2022
Dettol Banega Swasth India has launched Swachh Bharat Swasth Bharat Yatra to raise awareness on health, hygiene, and sanitation through a series of 90 Nukkad Nataks performed on boats across the ghats of Varanasi.
Nagpur’s NavaBharat goes outdoor to promote Dance Marathon
In Campaigns By M4G Bureau - May 04, 2022
The promotion was done through Print, Radio, TV, OOH, On Ground and Digital & Social engagements.
Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy
In OOH News By Rajiv Raghunath - May 04, 2022
Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour
'The real challenge in the industry is its fragmented nature'
In Viewpoints By N Jayalakshmi - May 03, 2022
Material suppliers play a crucial role in the whole signage eco-system. Nishant Gattani, Director - Jyoti Suppliers, who has over 20 years of experience in the industry, shares his take on the opportunities and challenges in the signage eco-system.
OOH part of mouth cancer awareness drive
In Campaigns By M4G Bureau - May 03, 2022
The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.