Avinashi Outdoor Advertising to sponsor Cocktail & Dinner at OAC 2022

In OOH News By M4G Bureau - May 20, 2022

The OOH firm’s initiative supports peer group networking and social gathering at the convention

Hitachi showcases its unique air tech in the outdoor

In Campaigns By M4G Bureau - May 19, 2022

Connect OOH rolls out Hitachi AC campaign in key cities across southern India markets

Promoflex takes up Associate Sponsorship of OAC 2022

In OOH News By M4G Bureau - May 19, 2022

“OAC being one of the best platforms for the outdoor advertising community and has helped us throughout these years to network with industry leaders and promote our new and innovative products,” says Karan Kapoor, Project Director of Pioneer Aluminium (P) Ltd

Laqshya Media Group launches bespoke news distribution solution NewsCoverage.in

In OOH News By Rajiv Raghunath - May 18, 2022

The initiative comes from the Group’s new vertical Laqshya Public Relations

OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study

In Research By Rajiv Raghunath - May 18, 2022

Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.

Land Rover launches immersive live streams on Ocean screens to build awareness of Mental Health Awareness Week

In Digital OOH By Rajiv Raghunath - May 17, 2022

The screens were purposefully placed at both Westfield retail and leisure centres in London, providing passers-by with a sensory experience to help them escape the city for a few moments

IPG Mediabrands’ Rapport in tie-up with Quotient to accelerate pDOOH growth

In Digital OOH By M4G Bureau - May 17, 2022

The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.

Connect OOH rolls out multi-city Medimix campaign

In Campaigns By M4G Bureau - May 16, 2022

Ashish Ohlyan, Head of Marketing, Cholayil, says, “This campaign aims to target the new age, modern and progressive women of the country.”

‘There’re great opportunities to work with Govt today’

In Viewpoints By N Jayalakshmi - May 16, 2022

In a conversation with Media4Growth, Amit Kapoor, Managing Director of OOH solutions company US Advertising, a leading industry player which has developed AI backed tools for measurement and monitoring in the context of OOH campaigns, shares his observations on market trends, opportunities and challenges in the space.

oOh!media launches creative and content innovation hub POLY

In OOH News By Rajiv Raghunath - May 16, 2022

POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions